Developed and deployed custom automations for multiple e-commerce stores, cutting operational workload by over 80% and improving conversion and SEO performance across the board.
Context
Several growing Shopify stores were struggling with repetitive manual tasks that drained team time and degraded customer experience. Issues included hidden shipping costs causing cart abandonment, outdated product listings hurting SEO, and inefficient handling of custom product orders.
My Role & Responsibilities
Audited each client’s pain points across operations, checkout flow, and product management.
Designed and implemented back-end automations and user-friendly dashboards.
Integrated Shopify APIs with third-party platforms and built server-side scripts for complex workflows.
Trained internal teams and provided ongoing optimization support post-launch.
Tech Stack
Shopify Admin & Storefront APIs
Node.js, Express.js for custom back-end services
Third-party platforms: Google APIs, Customily, Approval Pro
Webhooks, Cron jobs, and Cloud Functions for real-time event automation
Steps I Took
Discovery & Mapping – Identified manual pain points (shipping calculators, inventory updates, custom order processing).
Solution Architecture – Designed modular automations that connected APIs, monitored events, and triggered real-time updates.
Development & Integration – Built and deployed each system with error-handling and fail-safes to prevent workflow disruptions.
Testing & Optimization – Used sandbox stores to simulate live customer scenarios before rollout.
User Training & Handoff – Created internal dashboards and documentation for the client teams to monitor automations.
Highlights of the Solutions
1. Transparent Real-Time Shipping Calculator
Implemented an on-page calculator using geo-IP detection and Shopify’s shipping rate API.
Displayed real-time shipping costs at product level to eliminate checkout surprises.
Impact: Reduced cart abandonment related to shipping by ~35%; significantly cut customer support queries.
2. Automated Inventory Visibility Management
Built a system to detect out-of-stock items and unpublish them instantly.
Automatically republished products when restocked and logged updates for review.
Impact: Restored SEO rankings within weeks and improved conversion rates by approximately 18%.
3. Custom Order Automation Suite
Smart tagging for personalized orders to enable better workflow filtering.
API-based design dashboard automating file transfers between design apps.
Server-side donation confirmation emails sent post-purchase.
Impact: Order processing time reduced from 15+ minutes to 2 minutes; saved ~22 staff hours weekly.
Outcome (Approximate / Relative Metrics)
Efficiency: Reduced total manual workload by over 80%.
Conversion: Average order value and checkout completion increased across projects.
SEO Recovery: Eliminated errors leading to Google penalties within six weeks.
Support Load: Reduced repetitive support inquiries by 90%.
Sustainability: Automations still running with >99.9% uptime and zero maintenance overhead.
Learnings & Trade-offs
Testing real customer flows before deployment ensured reliability at scale.
Prioritizing visibility and human usability in automation interfaces drove adoption.
Balancing simplicity with flexibility kept systems maintainable long-term.
